Aiir Style Guide
For this project I created the brand 'aiir', which takes aim at the environmental issues we are facing with air quality and pollution. The mock brand makes 'packaged air' in the form of oxygen tanks encased within stylish backpacks. It serves as a satirical reminder that this kind of product could be needed if environmental conditions continue to worsen. The project also touches on consumerism by taking something that is quite serious and then turning it into a trendy, marketable product.